Today in Social Media and Collaborative Writing, we finished watching the documentary, Terms and Conditions, which we started watching last Thursday. We ended up no having class on Tuesday so it’s a good thing I didn't go to school that day. The movie illustrated how advertisement and companies are stealing our information from many social media platforms. They access this information from Terms and Conditions. Terms and conditions are so long and full of jargon people don’t read them (I don’t read them). The movie also said every email, phone call, and text exchange we’ve ever had has been recorded by the government. The documentary showed people who have been wrongly arrested for information they’ve shared, either through social media or emails, being misconstrued as a threat. The documentary made me think what will the world be like when technology will be inside us. I think it will be become an extension of ourselves. Soon there be camera contacts. I can't believe that!
Lisa's Social Media Blog
Thursday, April 21, 2016
Tuesday, April 12, 2016
Blog Post #10- The Shorty Awards
Today I learned there is actually an award show for recognizing achievements in social media! The award show is called the Shorty Awards, also known as the Shortys. The first ceremony was in 2008. Winners are members from Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, amongst other social media sites. The eighth annual Shortys were held yesterday in New York City Here is a list of this year's recipients. I received this information from Wikipedia.
By Industry[edit]
- Auto: The Greatest Interception Ever-Volvo Car USA
- Business to Business: #BallotBriefcase on Snapchat-PwC
- Consumer Brand: Lucy The Robot-Atomic 212 Sydney, Double Robotics
- Education: John Jay College Insta-Challenge-VGD, John Jay College
- Entertainment: Peanutize me!-Ludomade, 20th Century Fox
- Family & Parenting: Plum Organics®: Parenting Unfiltered-Something Massive, Plum Organics
- Fashion, Beauty & Luxury: Carol's Daughter #BornandMade-Love Social, Carol's Daughter
- Financial Services: Meet Halfway-CP+B LA, PayPal, Airbnb
- Food & Beverage: Lovin' The Super Bowl-DDB Chicago, McDonald's
- Games: HUNT the TRUTH Audio Series-Ayzenberg Group, Xbox/343 Industries
LEGO Dimensions: The Ultimate Social Media Collaboration- Warner Bros. Interactive Entertainment
- Government & Politics: The Royal Navy Engineers Recruitment Campaign-e3, The Royal Navy
- Health & Fitness: #CignaRunTogether at #DisneylandHalf Marathon Weekend-Cigna
- Home & Decor: The First Ever Pinterest Yard Sale-Deutsch, Krylon
- Hospitality: Two Bellmen-Marriott International, Marriott Content Studio, SubstanceOverHype, Platform Media Group
- Live Events: 2015 iHeartRadio Music Festival-iHeartRadio
- News: The New Yorker on Social Media-The New Yorker
- Non-Profit: Crossroads Community Street Fare Social Campaign-Saatchi & Saatchi Wellness, Crossroads Community Services
Love Has No Labels-R/GA, Ad Council
- Pets & Animals: RuffLife-breensmith, Friends of Animals
- Retail & E-Commerce: Live The Fresh Blade Shave-Dollar Shave Club
- Sports: #MyPlayoffsMoment-National Hockey League and Camp Jefferson
- Technology: Lucy The Robot-Atomic 212 Sydney, Double Robotics
- Television: Netflix Narcos Original Series Social Media Campaign-Mistress, Netflix
- Travel & Tourism: BLAH Airlines-Eleven Inc, Virgin America
- Wine, Beer & Spirits: Hockey Heaven-Rethink, Molson Canadian
My Tales of Whisky Yule Log-Diamond Docs on behalf of Diageo submitted by Hunter PR
Arts & Entertainment[edit]
- Actor: Dwayne Johnson
- Actress: Taraji P. Henson
- Celebrity: Jimmy Fallon
- Comedian: Kevin Hart
- Dance: Misty Copeland
- Musician: Adele
- Singer: Troye Sivan
- TV Show: The Late Late Show with James Corden
Content and Media[edit]
- Animated GIFs: Hulu: The Perfect GIF-Good People, Hulu
- Contest or Promotion: Mr. Robot: Debt Deletion-ISL, NBCUniversal
- Data Visualization: #Cokenomics-Mistress, Netflix
- Emojis: Emoji Ordering-CP+B, Domino's
- Hashtag: #GayIsOK-Lush Cosmetics + AllOut
- Live Streaming Video: Mr. Robot: Debt Deletion-ISL, NBCUniversal
- Meme: Straight Outta Somewhere-PMG, Beats by Dre
- Photography and Graphics: High-Five. Give $5. Save Big Cats.-National Geographic
- Video: Wish Writer-Carat and J. Walter Thompson , Macy's
- Virtual Reality: Discovery VR-Discovery Communications
Agency of the Year[edit]
- Large Agency of the Year: R/GA
- Mid-Size Agency of the Year: DDB Chicago
- Small Agency of the Year: Atomic 212 Sydney
Strategy & Engagement[edit]
- Customer Service: Tale of tiger's big adventure highlights airport's commitment to customer service-Hillsborough County Aviation Authority
- Integration with Live Television: The Voice-NBC Entertainment
- Gamification: #CatchDrogon-360i, HBO/ Game of Thrones
- Humor: Mustang Speed Dating-Team Detroit, Ford Motor Company
- Online Community: @SummerBreak, a single summer told over multiple platforms
AT&T, Fullscreen, The Chernin Group, Astronauts Wanted
- Physical & Digital: WestJet Christmas Miracle: 12,000 mini miracles-studio m , WestJet
- Real Time Response: Adopt A Life Partner-DigitasLBi New York, Rescue Dogs Rock NYC
- Media Buying Strategy: Lucy The Robot-Atomic 212 Sydney, Double Robotics
- Social Media Tool: #EveryDayCare – Whirlpool, DigitasLBi and Crowdtap-DigitasLBi, Crowdtap, Whirlpool
- Creative use of Technology: Netflix socks-Deeplocal, Netflix
Team Internet[edit]
- Vine Artist: Zach King
- Vine Comedian: MeechOnMars and Mikaela Long
- Vine Musician: Us The Duo
- Web Series: Good Mythical Morning
- YouTube Comedian: Roman Atwood
- YouTube Ensemble: Prank vs Prank
- YouTube Guru: Sprinkle of Glitter
- YouTube Musician: Lindsey Stirling
- Snapchatter of the Year: DJ Khaled
- Viner of the Year: King Bach
- YouTuber of the Year: Casey Neistat
By Campaign[edit]
- Influencer & Celebrity Campaign: My Tales of Whisky Yule Log-Diamond Docs on behalf of Diageo submitted by Hunter PR
- Integrated Campaign: Love Has No Labels-R/GA, Ad Council
- Mobile Campaign: Taco Bell Mobile Ordering Application-DigitasLBi, Taco Bell
- Multi-Platform Campaign: #NewWords - Dictionary.com-Collab (www.collabcreators.com), Dictionary.com
- Endless Table: Havas Worldwide Chicago, Reynolds-Social Good Campaign
"Love Has No Labels" Diversity & Inclusion Campaign-The Ad Council Connor's Cure-WWE
Creative & Design[edit]
- Blogger: Momma's Gone City
- Art: Matija Erceg
- DIY: ThreadBanger
- Fashion: Christian Siriano
- Instagrammer of the Year: Baddie Winkle
By use of Platform[edit]
- Facebook: Silent Ads-CP+B, Hotels.com
- Instagram: Beats By Dre Straight Outta Compton-R/GA's Hustle, Beats By Dr. Dre
- Pinterest: The First Ever Pinterest Yard Sale-Deutsch, Krylon
- Snapchat: Call of Duty: Hack in Black-Edelman & AKQA, Activision
- Tumblr: CRITICS' CHOICE AWARDS FAN ART RED CAPRET-A&E Television
- Twitter: Lovin' The Super Bowl-DDB Chicago, McDonald's
- Vine: Disney Vine-Disney Interactive
- YouTube: Do You Adventure?-NORTH, CLIF Bar
- Emerging Platform: Mr. Robot: Debt Deletion-ISL, NBCUniversal
News & Media[edit]
- Animal: JiffPom
- Author: J.K. Rowling and Sarah Dessen
- Food: Hannah Hart
- Healthy Living: Jessamyn Stanley
- Parenting: SACCONEJOLYs
- Sports: Stephen Curry
- Journalist: Katie Couric
- Parody Account: Emo Kylo Ren
By Overall Presence[edit]
- Facebook Presence: AJ+: 2.2 Billion Facebook Video Views in 2015-AJ+
- Instagram Presence: Airbnb Instagram: @airbnb-Airbnb
- Tumblr Presence: The Real Cost: Reaching youth at risk of experimenting with cigarettes-FCB Garfinkel, FDA Center of Tobacco Products
- Twitter Presence: Casper: The Tweeting Mattress-Casper
- YouTube Presence: Last Week Tonight-HBO
- Tech & Innovation: Activism-Janet Mock
- Education: Khan Academy
- Gaming: Rooster Teeth's Let's Play
- Science: I Fucking Love Science
- Weird: Bill Wurtz
- Podcast: Ear Biscuits
- Periscoper of the Year: Season & Snare
- YouNower of the Year: Merrell Twins
Content[edit]
- GIF of the Year-Pizza Rat
- Instagram Photo of the Year-Peace for Paris
- Tumblr Blog of the Year-Photoshop Your Dreams
- Vine of the Year-Why the fuck you lyin'
Sunday, February 28, 2016
Blog Post #9- Social Media Analytics Part 2
Here are my weekly statistics on Twitter. I am trying to be more active on Twitter since I don't have the time to blog much. I just changed my honors thesis, and now that I am writing for the Odyssey each week this semester, I am finding it hard to blog as much. My last entry was published on February 13th. This week I tweeted about more things than just New England travel because I want my personality to be more prominent on Twitter. I normally use Twitter to share when I do a new blog post, but that can get annoying for followers to only see me post.
I gained 1 follower this week, Salem Inn.
https://twitter.com/danca_l/status/702472501511790592
Impressions: 37, Total Engagements: 1, Likes: 1.
https://twitter.com/danca_l/status/702617302672535553
https://twitter.com/danca_l/status/703355940372881409
Impressions: 15.
https://twitter.com/danca_l/status/703571344592658432
I gained 1 follower this week, Salem Inn.
https://twitter.com/danca_l/status/702320028612427776
Impressions:53, Total Engagements: 3, Detail Expands: 2, Likes:1.
https://twitter.com/danca_l/status/702472501511790592
Impressions: 37, Total Engagements: 1, Likes: 1.
https://twitter.com/danca_l/status/702617302672535553
Impressions: 27.
https://twitter.com/danca_l/status/702861667990970368
Impressions: 44, Total Engagements: 3, Replies: 1, Likes:1, Link clicks:1.
https://twitter.com/danca_l/status/703355940372881409
Impressions: 15.
Impressions: 24, Total Engagements: 1, Likes: 1.
https://twitter.com/danca_l/status/703618593355919361
Impressions: 36, Total Engagements: 7, Media Engagements: 3, Link Clicks: 2, Replies: 1, Likes: 1.
View Tweet activi
MoreImpressions: 31, Total Engagements: 5, Media Engagements: 3, Replies: 1, Likes:1.
https://twitter.com/danca_l/status/704069344725229568
Impressions: 23, Total Engagements: 1, Likes: 1.
Friday, February 26, 2016
Blog Post #8- Odyssey Online
This semester I landed a position to write and edit content for Salem State's community on Odyssey Online. My roles include writing a piece once a week and editing other students' articles. Molly Cullen happens to be the Editor-in-Chief. This afternoon, I received an e-mail from the CEO,Evan Burns, with news. Burn said that last year the platform had 20 million readers and since 2016 has started they have gained a million readers each week. That's 30 millions readers! Burns added Odyssey Online has more readers between the ages of 18 to 24 than the New York Times and the Rolling Stone.
Odyssey Online was launched to democratize news and content. Burns said he grew tired of reading content that wasn't relevant to him, with only a few people controlling what was and wasn't published. He founded the Odyssey to give a voice to thousands of people so they can share their story and unique perspective. Odyssey is kind of a hybrid between social media and a publisher. Currently, there are more than 7000 creators from around the country (soon-to-be all around the world) sharing their ideas on Odyssey every week.
Right now Odyssey is in the process of adding new features to their growing platform. These features include allowing readers to follow their favorite writers and the ability to rate articles, like you can on Netflix, so the platform can find more articles you'll be interested in.
Thursday, February 25, 2016
Blog Post #7- Is Social Media Replacing Traditional Media?
Today my class watched a documentary on Netflix called Inside The Hunt For The Boston Bombers. The documentary dived into the aftermath of the Boston Marathon Bombings and how social media played a huge role in helping authorities find Dzhokhar Tsarnaev. I had no idea that it was the people on Reddit, not the FBI or detectives, who confirmed it was Tsarnaev. I actually never heard of Reddit until the past August when my boyfriend told me about it. He uses it quite frequently.
Another surprising thing I learned in this documentary was more people turned to Buzzfeed to learn about the bombings than they did the New York Times!! The Boston Marathon Bombings was actually the first time Buzzfeed ever reported on a new story. Buzzfeed was founded in 2006. It was site centered on pop culture, personality quizzes, and silly, entertaining videos. Although Buzzfeed still delivers that content, after the bombings, they started delivering news updates on the biggest current events.
I don't find it surprising that sites such as Reddit and Buzzfeed are becoming the place for people, primarily millennials, to learn about major new stories. These sites are among the most popular ones on the Web and people from my generation love convenience. We don't want to open another browser. In a poll conducted in October amongst 1,000 people, 60% of participants reported they don't trust mainstream media! I don't have a Reddit account and I hardly use Buzzfeed, but I do watch videos on YouTube every day, and credit many channels, including the Vlogbrothers and LastWeekTonight, with keeping me informed.
There is no other relationship quite like the one millennials are developing these days with Internet personalities. For many users, their favorite stars can feel like their friend because they know so much about them. That enthusiasm can make them trust whatever the personality says.
Monday, February 22, 2016
Blog Post #6- Social Media Analytics
As I stated in my previous blog post, when it comes to my blog's social media, I am not very active. After our class on February 16th, I decided that for the remainder of the semester I am going to engage on Twitter at least once a day. Maintaing a goal is never easy during the beginning because you have to work hard on implementing new changes into your routine, and we as humans are creatures of habits. This week, I only missed two days (17th and 21st). Here are my analytics.
Impressions- 38
Impressions-34
Impressions- 54, Total Engagements- 2, Replies-1, Likes-1.
Impressions-45, Total Engagements-1, Likes-1.
Impressions- 34, Total Engagements-1, Likes-1.
Impressions- 43
Impressions-49, Total Engagements-2, Media Engagements-2.
Lik
Impressions-18
Impressions-21
Impressions- 48, Total Engagements-1, Likes-1.
I didn't stick with any particular hashtag this week. I just hash-tagged anything I thought would attract people, so I hash-tagged what I normally do, cities and states. I find hashtags to be a great way for one to grow their account, but they aren't the only way to promote your business. The other ways to attract followers is to include pictures, tag other channels, and retweet tweets from major accounts. I notice when I use a combination of all four, I get the most attention. This week I gained one follower.
wickedblogger20 Retweeted Angelina Wraith
It's good to see this sculpture still standing after last night's storm.
wickedblogger20 added,
@peabodyessex #peabodyessex #patrickdougherty … Impressions- 38
wickedblogger20 Retweeted Salem, Massachusetts
wickedblogger20 added,
Salem, Massachusetts @Salem_ma
This Thursday night at Peabody Essex Museum! This is going to be wonderful and its free for residents!... http://fb.me/6UALyAU1b
wickedblogger20 Retweeted Visiting New England
Love the Union Oyster House and Woodman's!
wickedblogger20 added,
Visiting New England @NewEnglandInfo
New England restaurants that are over 100 years old! http://bit.ly/21aG7ot #HistoricRestaurantsInNewEngland @FoodNetwork
wickedblogger20 Retweeted Destination Salem MA
Will have to pick one up! Love finding new reasons to love #Salem
wickedblogger20 added,

Destination Salem MA @DestSalem
The 2016 Salem Guide is available! Request one at http://salem.org/guide @VisitMA @NBCVB @BostonInsider #SalemMA
I think I might have to go to the @SalemCheeseShop for wine. #NationalDrinkWineDay
Impressions- 34, Total Engagements-1, Likes-1.
RIP Harper Lee. What a sad year 2016 has been so far for iconic figures.
It's lunchtime and I wish I was eating the Artichoke dip from @HawthorneHotel I got there yesterday #Salem

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Heading to #Portland tonight! Can't wait
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MoreImpressions-18
Impressions-18
How is everyone on the rode not driving with their windows down?!
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MorImpressions-47, Total Engagements-1, Likes-1.
I didn't stick with any particular hashtag this week. I just hash-tagged anything I thought would attract people, so I hash-tagged what I normally do, cities and states. I find hashtags to be a great way for one to grow their account, but they aren't the only way to promote your business. The other ways to attract followers is to include pictures, tag other channels, and retweet tweets from major accounts. I notice when I use a combination of all four, I get the most attention. This week I gained one follower.
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