By Industry[edit]
- Auto: The Greatest Interception Ever-Volvo Car USA
- Business to Business: #BallotBriefcase on Snapchat-PwC
- Consumer Brand: Lucy The Robot-Atomic 212 Sydney, Double Robotics
- Education: John Jay College Insta-Challenge-VGD, John Jay College
- Entertainment: Peanutize me!-Ludomade, 20th Century Fox
- Family & Parenting: Plum Organics®: Parenting Unfiltered-Something Massive, Plum Organics
- Fashion, Beauty & Luxury: Carol's Daughter #BornandMade-Love Social, Carol's Daughter
- Financial Services: Meet Halfway-CP+B LA, PayPal, Airbnb
- Food & Beverage: Lovin' The Super Bowl-DDB Chicago, McDonald's
- Games: HUNT the TRUTH Audio Series-Ayzenberg Group, Xbox/343 Industries
LEGO Dimensions: The Ultimate Social Media Collaboration- Warner Bros. Interactive Entertainment
- Government & Politics: The Royal Navy Engineers Recruitment Campaign-e3, The Royal Navy
- Health & Fitness: #CignaRunTogether at #DisneylandHalf Marathon Weekend-Cigna
- Home & Decor: The First Ever Pinterest Yard Sale-Deutsch, Krylon
- Hospitality: Two Bellmen-Marriott International, Marriott Content Studio, SubstanceOverHype, Platform Media Group
- Live Events: 2015 iHeartRadio Music Festival-iHeartRadio
- News: The New Yorker on Social Media-The New Yorker
- Non-Profit: Crossroads Community Street Fare Social Campaign-Saatchi & Saatchi Wellness, Crossroads Community Services
Love Has No Labels-R/GA, Ad Council
- Pets & Animals: RuffLife-breensmith, Friends of Animals
- Retail & E-Commerce: Live The Fresh Blade Shave-Dollar Shave Club
- Sports: #MyPlayoffsMoment-National Hockey League and Camp Jefferson
- Technology: Lucy The Robot-Atomic 212 Sydney, Double Robotics
- Television: Netflix Narcos Original Series Social Media Campaign-Mistress, Netflix
- Travel & Tourism: BLAH Airlines-Eleven Inc, Virgin America
- Wine, Beer & Spirits: Hockey Heaven-Rethink, Molson Canadian
My Tales of Whisky Yule Log-Diamond Docs on behalf of Diageo submitted by Hunter PR
Arts & Entertainment[edit]
- Actor: Dwayne Johnson
- Actress: Taraji P. Henson
- Celebrity: Jimmy Fallon
- Comedian: Kevin Hart
- Dance: Misty Copeland
- Musician: Adele
- Singer: Troye Sivan
- TV Show: The Late Late Show with James Corden
Content and Media[edit]
- Animated GIFs: Hulu: The Perfect GIF-Good People, Hulu
- Contest or Promotion: Mr. Robot: Debt Deletion-ISL, NBCUniversal
- Data Visualization: #Cokenomics-Mistress, Netflix
- Emojis: Emoji Ordering-CP+B, Domino's
- Hashtag: #GayIsOK-Lush Cosmetics + AllOut
- Live Streaming Video: Mr. Robot: Debt Deletion-ISL, NBCUniversal
- Meme: Straight Outta Somewhere-PMG, Beats by Dre
- Photography and Graphics: High-Five. Give $5. Save Big Cats.-National Geographic
- Video: Wish Writer-Carat and J. Walter Thompson , Macy's
- Virtual Reality: Discovery VR-Discovery Communications
Agency of the Year[edit]
- Large Agency of the Year: R/GA
- Mid-Size Agency of the Year: DDB Chicago
- Small Agency of the Year: Atomic 212 Sydney
Strategy & Engagement[edit]
- Customer Service: Tale of tiger's big adventure highlights airport's commitment to customer service-Hillsborough County Aviation Authority
- Integration with Live Television: The Voice-NBC Entertainment
- Gamification: #CatchDrogon-360i, HBO/ Game of Thrones
- Humor: Mustang Speed Dating-Team Detroit, Ford Motor Company
- Online Community: @SummerBreak, a single summer told over multiple platforms
AT&T, Fullscreen, The Chernin Group, Astronauts Wanted
- Physical & Digital: WestJet Christmas Miracle: 12,000 mini miracles-studio m , WestJet
- Real Time Response: Adopt A Life Partner-DigitasLBi New York, Rescue Dogs Rock NYC
- Media Buying Strategy: Lucy The Robot-Atomic 212 Sydney, Double Robotics
- Social Media Tool: #EveryDayCare – Whirlpool, DigitasLBi and Crowdtap-DigitasLBi, Crowdtap, Whirlpool
- Creative use of Technology: Netflix socks-Deeplocal, Netflix
Team Internet[edit]
- Vine Artist: Zach King
- Vine Comedian: MeechOnMars and Mikaela Long
- Vine Musician: Us The Duo
- Web Series: Good Mythical Morning
- YouTube Comedian: Roman Atwood
- YouTube Ensemble: Prank vs Prank
- YouTube Guru: Sprinkle of Glitter
- YouTube Musician: Lindsey Stirling
- Snapchatter of the Year: DJ Khaled
- Viner of the Year: King Bach
- YouTuber of the Year: Casey Neistat
By Campaign[edit]
- Influencer & Celebrity Campaign: My Tales of Whisky Yule Log-Diamond Docs on behalf of Diageo submitted by Hunter PR
- Integrated Campaign: Love Has No Labels-R/GA, Ad Council
- Mobile Campaign: Taco Bell Mobile Ordering Application-DigitasLBi, Taco Bell
- Multi-Platform Campaign: #NewWords - Dictionary.com-Collab (www.collabcreators.com), Dictionary.com
- Endless Table: Havas Worldwide Chicago, Reynolds-Social Good Campaign
"Love Has No Labels" Diversity & Inclusion Campaign-The Ad Council Connor's Cure-WWE
Creative & Design[edit]
- Blogger: Momma's Gone City
- Art: Matija Erceg
- DIY: ThreadBanger
- Fashion: Christian Siriano
- Instagrammer of the Year: Baddie Winkle
By use of Platform[edit]
- Facebook: Silent Ads-CP+B, Hotels.com
- Instagram: Beats By Dre Straight Outta Compton-R/GA's Hustle, Beats By Dr. Dre
- Pinterest: The First Ever Pinterest Yard Sale-Deutsch, Krylon
- Snapchat: Call of Duty: Hack in Black-Edelman & AKQA, Activision
- Tumblr: CRITICS' CHOICE AWARDS FAN ART RED CAPRET-A&E Television
- Twitter: Lovin' The Super Bowl-DDB Chicago, McDonald's
- Vine: Disney Vine-Disney Interactive
- YouTube: Do You Adventure?-NORTH, CLIF Bar
- Emerging Platform: Mr. Robot: Debt Deletion-ISL, NBCUniversal
News & Media[edit]
- Animal: JiffPom
- Author: J.K. Rowling and Sarah Dessen
- Food: Hannah Hart
- Healthy Living: Jessamyn Stanley
- Parenting: SACCONEJOLYs
- Sports: Stephen Curry
- Journalist: Katie Couric
- Parody Account: Emo Kylo Ren
By Overall Presence[edit]
- Facebook Presence: AJ+: 2.2 Billion Facebook Video Views in 2015-AJ+
- Instagram Presence: Airbnb Instagram: @airbnb-Airbnb
- Tumblr Presence: The Real Cost: Reaching youth at risk of experimenting with cigarettes-FCB Garfinkel, FDA Center of Tobacco Products
- Twitter Presence: Casper: The Tweeting Mattress-Casper
- YouTube Presence: Last Week Tonight-HBO
- Tech & Innovation: Activism-Janet Mock
- Education: Khan Academy
- Gaming: Rooster Teeth's Let's Play
- Science: I Fucking Love Science
- Weird: Bill Wurtz
- Podcast: Ear Biscuits
- Periscoper of the Year: Season & Snare
- YouNower of the Year: Merrell Twins
Content[edit]
- GIF of the Year-Pizza Rat
- Instagram Photo of the Year-Peace for Paris
- Tumblr Blog of the Year-Photoshop Your Dreams
- Vine of the Year-Why the fuck you lyin'
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