Today I learned there is actually an award show for recognizing achievements in social media! The award show is called the Shorty Awards, also known as the Shortys. The first ceremony was in 2008. Winners are members from Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, amongst other social media sites. The eighth annual Shortys were held yesterday in New York City Here is a list of this year's recipients. I received this information from Wikipedia.
By Industry[edit]
- Auto: The Greatest Interception Ever-Volvo Car USA
- Business to Business: #BallotBriefcase on Snapchat-PwC
- Consumer Brand: Lucy The Robot-Atomic 212 Sydney, Double Robotics
- Education: John Jay College Insta-Challenge-VGD, John Jay College
- Entertainment: Peanutize me!-Ludomade, 20th Century Fox
- Family & Parenting: Plum Organics®: Parenting Unfiltered-Something Massive, Plum Organics
- Fashion, Beauty & Luxury: Carol's Daughter #BornandMade-Love Social, Carol's Daughter
- Financial Services: Meet Halfway-CP+B LA, PayPal, Airbnb
- Food & Beverage: Lovin' The Super Bowl-DDB Chicago, McDonald's
- Games: HUNT the TRUTH Audio Series-Ayzenberg Group, Xbox/343 Industries
LEGO Dimensions: The Ultimate Social Media Collaboration- Warner Bros. Interactive Entertainment
- Government & Politics: The Royal Navy Engineers Recruitment Campaign-e3, The Royal Navy
- Health & Fitness: #CignaRunTogether at #DisneylandHalf Marathon Weekend-Cigna
- Home & Decor: The First Ever Pinterest Yard Sale-Deutsch, Krylon
- Hospitality: Two Bellmen-Marriott International, Marriott Content Studio, SubstanceOverHype, Platform Media Group
- Live Events: 2015 iHeartRadio Music Festival-iHeartRadio
- News: The New Yorker on Social Media-The New Yorker
- Non-Profit: Crossroads Community Street Fare Social Campaign-Saatchi & Saatchi Wellness, Crossroads Community Services
Love Has No Labels-R/GA, Ad Council
- Pets & Animals: RuffLife-breensmith, Friends of Animals
- Retail & E-Commerce: Live The Fresh Blade Shave-Dollar Shave Club
- Sports: #MyPlayoffsMoment-National Hockey League and Camp Jefferson
- Technology: Lucy The Robot-Atomic 212 Sydney, Double Robotics
- Television: Netflix Narcos Original Series Social Media Campaign-Mistress, Netflix
- Travel & Tourism: BLAH Airlines-Eleven Inc, Virgin America
- Wine, Beer & Spirits: Hockey Heaven-Rethink, Molson Canadian
My Tales of Whisky Yule Log-Diamond Docs on behalf of Diageo submitted by Hunter PR
Arts & Entertainment[edit]
- Actor: Dwayne Johnson
- Actress: Taraji P. Henson
- Celebrity: Jimmy Fallon
- Comedian: Kevin Hart
- Dance: Misty Copeland
- Musician: Adele
- Singer: Troye Sivan
- TV Show: The Late Late Show with James Corden
Content and Media[edit]
- Animated GIFs: Hulu: The Perfect GIF-Good People, Hulu
- Contest or Promotion: Mr. Robot: Debt Deletion-ISL, NBCUniversal
- Data Visualization: #Cokenomics-Mistress, Netflix
- Emojis: Emoji Ordering-CP+B, Domino's
- Hashtag: #GayIsOK-Lush Cosmetics + AllOut
- Live Streaming Video: Mr. Robot: Debt Deletion-ISL, NBCUniversal
- Meme: Straight Outta Somewhere-PMG, Beats by Dre
- Photography and Graphics: High-Five. Give $5. Save Big Cats.-National Geographic
- Video: Wish Writer-Carat and J. Walter Thompson , Macy's
- Virtual Reality: Discovery VR-Discovery Communications
Agency of the Year[edit]
- Large Agency of the Year: R/GA
- Mid-Size Agency of the Year: DDB Chicago
- Small Agency of the Year: Atomic 212 Sydney
Strategy & Engagement[edit]
- Customer Service: Tale of tiger's big adventure highlights airport's commitment to customer service-Hillsborough County Aviation Authority
- Integration with Live Television: The Voice-NBC Entertainment
- Gamification: #CatchDrogon-360i, HBO/ Game of Thrones
- Humor: Mustang Speed Dating-Team Detroit, Ford Motor Company
- Online Community: @SummerBreak, a single summer told over multiple platforms
AT&T, Fullscreen, The Chernin Group, Astronauts Wanted
- Physical & Digital: WestJet Christmas Miracle: 12,000 mini miracles-studio m , WestJet
- Real Time Response: Adopt A Life Partner-DigitasLBi New York, Rescue Dogs Rock NYC
- Media Buying Strategy: Lucy The Robot-Atomic 212 Sydney, Double Robotics
- Social Media Tool: #EveryDayCare – Whirlpool, DigitasLBi and Crowdtap-DigitasLBi, Crowdtap, Whirlpool
- Creative use of Technology: Netflix socks-Deeplocal, Netflix
Team Internet[edit]
- Vine Artist: Zach King
- Vine Comedian: MeechOnMars and Mikaela Long
- Vine Musician: Us The Duo
- Web Series: Good Mythical Morning
- YouTube Comedian: Roman Atwood
- YouTube Ensemble: Prank vs Prank
- YouTube Guru: Sprinkle of Glitter
- YouTube Musician: Lindsey Stirling
- Snapchatter of the Year: DJ Khaled
- Viner of the Year: King Bach
- YouTuber of the Year: Casey Neistat
By Campaign[edit]
- Influencer & Celebrity Campaign: My Tales of Whisky Yule Log-Diamond Docs on behalf of Diageo submitted by Hunter PR
- Integrated Campaign: Love Has No Labels-R/GA, Ad Council
- Mobile Campaign: Taco Bell Mobile Ordering Application-DigitasLBi, Taco Bell
- Multi-Platform Campaign: #NewWords - Dictionary.com-Collab (www.collabcreators.com), Dictionary.com
- Endless Table: Havas Worldwide Chicago, Reynolds-Social Good Campaign
"Love Has No Labels" Diversity & Inclusion Campaign-The Ad Council Connor's Cure-WWE
Creative & Design[edit]
- Blogger: Momma's Gone City
- Art: Matija Erceg
- DIY: ThreadBanger
- Fashion: Christian Siriano
- Instagrammer of the Year: Baddie Winkle
By use of Platform[edit]
- Facebook: Silent Ads-CP+B, Hotels.com
- Instagram: Beats By Dre Straight Outta Compton-R/GA's Hustle, Beats By Dr. Dre
- Pinterest: The First Ever Pinterest Yard Sale-Deutsch, Krylon
- Snapchat: Call of Duty: Hack in Black-Edelman & AKQA, Activision
- Tumblr: CRITICS' CHOICE AWARDS FAN ART RED CAPRET-A&E Television
- Twitter: Lovin' The Super Bowl-DDB Chicago, McDonald's
- Vine: Disney Vine-Disney Interactive
- YouTube: Do You Adventure?-NORTH, CLIF Bar
- Emerging Platform: Mr. Robot: Debt Deletion-ISL, NBCUniversal
News & Media[edit]
- Animal: JiffPom
- Author: J.K. Rowling and Sarah Dessen
- Food: Hannah Hart
- Healthy Living: Jessamyn Stanley
- Parenting: SACCONEJOLYs
- Sports: Stephen Curry
- Journalist: Katie Couric
- Parody Account: Emo Kylo Ren
By Overall Presence[edit]
- Facebook Presence: AJ+: 2.2 Billion Facebook Video Views in 2015-AJ+
- Instagram Presence: Airbnb Instagram: @airbnb-Airbnb
- Tumblr Presence: The Real Cost: Reaching youth at risk of experimenting with cigarettes-FCB Garfinkel, FDA Center of Tobacco Products
- Twitter Presence: Casper: The Tweeting Mattress-Casper
- YouTube Presence: Last Week Tonight-HBO
- Tech & Innovation: Activism-Janet Mock
- Education: Khan Academy
- Gaming: Rooster Teeth's Let's Play
- Science: I Fucking Love Science
- Weird: Bill Wurtz
- Podcast: Ear Biscuits
- Periscoper of the Year: Season & Snare
- YouNower of the Year: Merrell Twins
Content[edit]
- GIF of the Year-Pizza Rat
- Instagram Photo of the Year-Peace for Paris
- Tumblr Blog of the Year-Photoshop Your Dreams
- Vine of the Year-Why the fuck you lyin'
